An online reseller’s job depends on a lot of things. From buying and reselling products online to managing all the nitty-gritty aspects of managing an online store; there’s all this and more. That being said, an online reseller can be successful in what he/she does only if they know how to market their products right. Marketing the products to the right audience, with the right offers and pricing and ensuring that they have a satisfactory experience; is all what the reseller needs to look into. So the main question is “how to resell products online?”. What is the right approach? How can resellers find success through this online business? Stick around and find out!
When you choose to become a reseller online, you need to make sure that you take into consideration these few aspects of the business. While it is a low risk and zero investment gig as compared to an offline business, there are a few things you will need to be clear about before you begin your journey. Let us look at what these are:
Things to consider when you decide to resell products online
Have a basic business plan
Having a business plan will help you structure your day and work better. Figure out how and where you want to start the business, what kind of products you want to resell, whom you want to sell it to, the pricing and other services that you’d like to offer. Your business plan will help you achieve your business goal. After all, one only wants to gain profits from a business. So, a business plan will help you identify the key areas and also what you expect from this online reselling business.
Focus on the customer
Customer is very important so finding ways to engaged with them, meeting their requirements and giving them a good experience should be your focus. Get a general sense of what the customers are looking for. Find the right target audience and understand their needs, what they are willing to pay, what is it they want from the product- durability, quality, features etc.
Pick the right products to resell
There is no limitation to what one can choose for their online store. However, finding the right market for those products is what is of utmost importance. You can buy and resell products that are often bought by customers. Products like clothing, kitchen appliances, home decor items, kids books and so on, have a big market. Pick products that align with your target audience. With online reselling platforms like Shop101, you can choose products that are readily available on their product catalog. They have a variety to choose from so if you’re signing up with an online reselling portal, which is zero investment and no risks involved, the Shop101 is what you need!
Advertise the products well
Once you pick your niche and products that you want to resell, get your marketing game on. Promoting your products through word of mouth and social media channels will get you the traction you’re looking for. Use WhatsApp, Facebook marketplace and Instagram to target the audience you want for your products to sell. To promote your products well, click clear pictures and write accurate and concise descriptions. Keep the details of the product as transparent as possible. This will guarantee customer satisfaction as they will receive the product as shown in the pictures that you click.
Resell and re-engage
You can always have a repeat of the products that did well. Keep a note of the hot selling products and the ones that your customers are looking for. Engage with your customers on social media and find out what they’d like to see more of. Accordingly put your products out there for them. This will show them that they have been heard and that their needs are being met simultaneously.
So, these are some of the things that you will need to take note of before you enter the online reselling business. Keeping these pointers handy can tell you how to resell products online with ease and without much effort. So let us look at some of the best ways to market your products for your reselling business.
5 ways to resell products online successfully
Create accounts on popular social media platforms like Facebook, Instagram, Pinterest and so on. Make this account a business one, unlike your regular personal account. Keep it exclusively for business dealings and sharing product information.
Every social media platform offers you a chance to run your business online. In some cases, you are required to have some amount of followers or certain criteria that meets the algorithm of that platform. Research well before you create your business page.
You can make your page interesting by having LIVE sessions to engage with your customers. This will give them an affirmation of you being a genuine entrepreneur looking to expand your business and offer the best there is. Live sessions are great for answering queries, giving out details of your products, talking about any other concerns that your customers might have. Having a digital presence is very important these days and the more social platforms that you’re a part of, the more people you are going to reach.
Find products where you can add good margins
The whole idea of reselling is to buy for a low price but sell for a good profit. As a new reseller, you may have to add a lower margin on your products but once you gain customer loyalty, you can increase the amount.
Adding margins should be in accordance with the market value as well. If it is too high, then your customers might find another reseller who sells the same thing for a cheaper price. It is better to add a considerable profit, that makes you and the customer happy.
Household items, apparels, home decor, linens etc. are popular categories. These are products that are always in great demand. Essentially, you can find these products on almost all of the online shopping and reselling sites. So, it is wiser to tap into this market as the sales will be good and your margins can get credited periodically.
As mentioned earlier, sharing your products and marketing them right will actually get you the reach that you’re looking for. Let people around you know of your online store. Involve your neighbours, friends and family and ask them to spread the word about your store and the products you have.
In this age, all of us are part of a lot of WhatsApp groups. Share your product information there and update the group with the latest collections. However, remember not to spam people with messages and images of your products as you can lose out on potential customers there. Apart from your WhatsApp groups, you can even ask around at work, if anyone is interested in something like this. Online reselling being a part-time gig, your regular job’s colleagues can also be customers whom you can target.
Broadcast list to resell products online
Creating a broadcast list will make your job easier. Whenever you have people showing interest in your products, you can add them to a common group that you create.
You can have separate groups for your customers. Categorise them state-wise, city-wise or however you’d like. This will help you ship your products to your customers based on the place they belong to. It’ll make it easier for you to process the shipping collectively to the respective places.
Also, you can promote certain products in specific places. For example, if you have a collection of Lucknavi Kurtis, it’ll make no sense to promote it to the people in Lucknow. You have to find the right audience and the right market for these kind of purchases and products. A broadcast list of messages, emails or sases will be a great way to maintain a directory or customer base.
Get onto the Shop101 app- where reselling is an experience!
The Shop101 app makes it extremely easy for any entrepreneur to start their online business. As mentioned above, it requires zero investments from your end and it is definitely a risk free model. All you need to do is signup and create your very own store in less than 2 minutes. Furthermore, you can pick the products from their catalog and start sharing them. If you want to understand how to promote your products better, please watch the video below. If you like what you see, don’t forget to Like, Share and Subscribe!
That was all from our end but it doesn’t stop here. Online reselling is an ongoing process and it will require some effort from your end, in order to achieve success. By effort we mean, Sharing! So share products and create happiness, for your customers and for yourself. If there’s anything else that you’d like us to touch upon, do leave your comments in the section below and we will be happy to address them.
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