Want To Become a Reseller Online? Here Are 5 Simple Ways To Help You.
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Have you dreamt of becoming a reseller online? Then the field of online reselling is something you should explore now!

Online reselling is that business model which allows you to resell your own products or the ones you buy from a manufacturer, to your customers. Another way of becoming a reseller online is by signing up with platforms that allow you to create your own store online and earn margins from it.

The field of online reselling has gained a lot of popularity of late. This is because it gives you quick returns with zero investments. Yes, that’s right! This is a niche that doesn’t require any previous experience, knowledge about business or investment for that matter. For those of you who have been considering online work from home jobs, this is a great way to start your online career.

3 main reasons to become a Reseller online

reseller online

Not many of us will consider the idea of running a business, as one of our job options. This is because business is often associated with risks. We view business as something that requires a capital, staff, work space etc. But what if we tell you the exact opposite of this? What if we give you enough reasons to become a reseller online and run your own business at ease? Well, it is all possible and fruitful. So, let us look at the 3 main reasons as to why you should consider online reselling as the best option to earn money online.

No investment

This might be the only kind of business that doesn’t need you to invest in it. This is only possible when you sign up with the popular online reselling platforms in the market, where they allow you to create your store for free. One such portal is Shop101.

Shop101 empowers budding entrepreneurs to start their own reselling business online. You can sign up for free and crack into the reselling business in a few minutes. Stick around and we will tell you how this model works. The highlight of the online reselling business is that it doesn’t involve investments. So, it is definitely a good enough reason to consider online business.

No previous experience needed

To become a reseller online, you don’t really need any work experience. All you need is basic communication skills, a smartphone and good internet connectivity. If you have zero knowledge on how to run a business, then there’s nothing to worry. You can learn and earn together. It is easy to understand once you figure out how the portal/app works. Also, there’s always the support team that you can reach out to in case you get stuck somewhere. It’ll be a great learning and it can help you earn money from home.

No work stress

reseller online

Since it offers you flexibility to work, you’re less likely to stress over deadlines or over time for that matter. You can work anywhere and at any time. This leaves you with enough time to balance work and family life all at once. You can focus on individual aspects of your life and prioritise them accordingly. Mental health, physical health and emotional well being will all get better when you find the right balance. Online reselling definitely ensures a happy mind and a happy financial situation as well.

These 3 reasons are enough for you to start your online reselling journey. With a multitude of websites and apps out there, we don’t see why you shouldn’t choose to become a reseller online. In fact once you join the field, you will find even more reasons to love it. Speaking of becoming a reseller online, let us take you through a step-by-step process of how you can achieve this.

How to become a reseller online

A reseller is someone who makes the job easy for manufacturers to reach their customers. They sort of bridge the gap between the product and the consumer by providing both a satisfactory experience. Becoming a reseller online is one the most fruitful jobs these days. In fact if you market your products well, you will be able to earn a lot more through your online store.

Without further ado let us tell you the 5 key ways to becoming a reseller online. We hope you find these tips useful and are able to embark on the online reselling journey.

Research is key

The risks associate with online jobs are somewhat high. The moment you see an offer on the internet, you’re often sceptical about how genuine it is or whether it’ll even lead to some place authentic. Similar is the key with an online reselling job. Starting researching about the kind of products you’d like to market. Pick a niche and scroll through all the possible options and product types associated to that niche. This is so that, before signing up with a portal you should at least know if they have the kind of products that you’re looking to resell.

An app like Shop101 has a wide list of products that you can choose from. They have a product catalog that keeps up with the trends and offers unique as well as hot selling products in the market. If you sign up with them, you can go for apparels, kitchen appliances, household items and more, that work exceptionally well among customers.

Pick your target audience

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Unless you know your audience, you won’t know what products you want to pick and share with them. Just like you can’t sell kitchen appliances to young kids who have no use of those items; similarly you can’t pick products that doesn’t meet the needs of your customers.

A target audience is basically a group of consumers who prefer using similar products based on their preferences. Like clothing is a general category for people who like to shop online. Specific needs like suits, ties etc. will drive men to the page as these are items popularly used by them (although not a hard and fast rule because others can go there for gifting purpose to). But the whole point being that in order to get a good amount of sales, you need to target the right kind of audience.

Choosing the right niche

The best part about online reselling is that you don’t have to restrict yourself to a specific range of products. You can explore your options further and attempt to sell other products as well. Check out the market to see what works best among the consumers. Even though you may have a separate audience to whom you cater your products to, you can tap into other niches in order to sell those too. Having said that, what you must keep in mind is that you should have at least a little bit of familiarity when it comes to these products. If you aren’t familiar, it’ll get difficult for you to provide the necessary information to your customers. It is always better to know enough about the products in order to make the sales.

Promoting your products

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Picking your products is one thing but if you don’t find a way to market them right then it is a little bit of a problem. Problem because you need your audience to see your products out there and unless you market them right, it’ll get lost. So use some clever marketing tools and tactics like:

  1. Create an instagram business profile
  2. Get active on Facebook marketplace
  3. Use WhatsApp to connect directly

Shop101 allows you to share your product details from their app directly on to WhatsApp. It helps you engage with your customers on a more personal level and in an instant. Your product details also go along when you decide to share on WhatsApp. Use the right marketing channels and your business can be a success in just a few weeks.

Use the features

Use all the features available on the app as well as social media platforms. Whether you want to promote your product on an Instagram story or if you want to put out a video on Facebook, use the features of the platform.

As far as the app is concerned, you should check for some basic things like who is the delivery partner, which payment gateway they use, what are the different ways you can promote your product and so on. With Shop101 you even have the option of creating your very own website apart from creating your online store. This can be done directly using your login credentials on the app. It’ll in fact benefit you all the more, to have a website that showcases all your products, your contact information, customer reviews and more.


Well, if you’ve always been keen on becoming a reseller online; here is your chance. You can also know more about online reselling here. For any more queries, kindly drop us a message in the comments section below and we will be happy to answer them for you.


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Sunaina, a coffee lover, loves to write, travel and add a dash of humour wherever she goes. She's a self proclaimed grammar nazi who loves to make memes in her free time.

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Sunaina, a coffee lover, loves to write, travel and add a dash of humour wherever she goes. She's a self proclaimed grammar nazi who loves to make memes in her free time.



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