Home » Online Reselling » Online Reselling 101 – Everything You Need To Know

In today’s world, the internet offers more than a thousand ways to earn money without having to do much at all. You can start a business without investing a single rupee. Isn’t that exciting? One such effective way to earn money is through Online Reselling.

To all those people wondering and searching – “What is online reselling and how to pursue it?”, the answer is right here! If you are a part of this curious group, then you have already accomplished step one.

Here are a few facts you should know before we begin:

online reselling facts

In this extensive guide, we will tell you everything you need to know about online reselling.

What is online reselling?

An online reselling business can be one of the following two things:

  • You can either buy products from a manufacturer on your own and then resell it to your customers, or
  • You can become a reseller for online portals that allows you to pick products from their catalogs and sell them to your customers without any investment.

Today, anybody with a smartphone and an internet connection has a chance to earn. Everyone with an entrepreneurial streak can earn money online. Social commerce amongst online earning opportunities guarantees stable and sustainable income.

The availability of social commerce provides people with an opportunity to try their hand at entrepreneurship. It is a branch of the traditional e-commerce model with one major variation.

That is, it leverages the reach and influence of the social networks to transform a friend or an acquaintance into a customer. In other words, a person who resells products and drives the “sell” in social commerce becomes an online reseller.

business ideas to earn money
If you are a homemaker, looking for a job. Here’s your opportunity to become your own boss.

Who can become an Online Reseller?

Everyone has the passion and the entrepreneurial spirit hidden inside them, to follow their dreams and accomplish them. With the right nudge, resources, and time, everyone can achieve their goals and dreams. All they need to do is, channel the fire inside them toward their dreams.

Online Reselling can help you move towards financial independence and make your dreams come true. But the main question remains – Who can become an online reseller

Well, everyone with an entrepreneurial spirit and a little time can become a reseller, including You!

Reselling for mothers:

Women often take a break from their careers to spend time nurturing and taking care of their kids. Taking care and spending time with your children is a beautiful feeling and is necessary. However, in today’s world, it is important for everyone to be financially independent. 

Online reselling give stay-at-home mothers a chance to get the best of both worlds, they get to secure financial independence while bringing their kids up. 

Hence, for all the mompreneurs out there who are looking for work from home jobs online, this is a great opportunity to become financially independent.

You can learn more about Top online work from home for homemakers here.

College students:

If you are a college student with a lot of extra time on your hands to pursue a side business without investing any money, then we have got you covered.

Online reselling is a zero-risk and zero-investment business idea. The more you sell, the more money you earn. You can resell the products to your college mates, relatives, and through social media channels.

Plus, as a college student, you already have a strong network of people. You can easily leverage it to sell more products and increase your earnings.

Once you start building a strong customer base, online reselling can turn into a long-term viable business idea and thus, give your career a kick start.

9-5 working employees

Having financial freedom gives you the liberty to follow your passion and an opportunity to find work-life balance. However, not everyone can afford to follow their passion. Most of us with an entrepreneurial spirit are stuck in 9-5 jobs, which gives us financial stability but not freedom.

Yet the most feasible way to gain financial freedom is by becoming an entrepreneur. One way to run your own business without spending any money is through online reselling.

Nearly 30% of the startups don’t succeed because they run out of money within the first few months of launching. This happens because of a lack of planning. People with 9-5 jobs seeking to start their own businesses can start reselling.

And with a steady income getting credited in your accounts every month, you can try your hand at entrepreneurship by exploring this option.

Social media influencers

Humans have a basic instinct for being social. We are part of many social groups in our day-to-day life. Social media applications have helped us a lot in developing our social circle beyond the boundaries of physical space.
Hence, many businesses set up an online presence but are often unable to get leads from it.

Earning money using social media is very easy, and many social media influencers have cracked the formula on how to earn money online from home without investing in any business.

Therefore, If you are the heart and soul of every social group, then you can put your social skills to use and make money with Online Reselling using your influence on your social circle.

Small business owners

You have set up your small-scaled business, and the great thing is that it is up and running with ease. You have your plan in place, so now how should you go about churning out more profits?

If your small-scale business is working on its full efficiency and can’t give you more revenue than it already is, you should try online reselling. This will help you to work on scaling your business from the comforts of your home with little or no investment.

E-markets are safe, tough, and perfect for small scale businessmen. It helps you expand your operations, bring in more leads, sometimes, it also helps bring in enough investment that can help you in your entrepreneurial endeavors.

Fashion graduates

If fashion designing is your passion but investment has always been a roadblock in starting your own business, then online reselling is your best bet! For people out there, looking for starting their own business without any investment, online reselling can help you make your dreams come true!

You can start your online business which will allow you to balance your everyday chores and creativity. Above all, you can earn money from the comfort of your home while having a flexible work schedule.

Shop101 can take you closer to your dream, you can pick products of your choice by using your knowledge of fashion and build a customer base. Thus, with the money you earn online and the customer base you build with Shop101, you can start your own venture.

Couple reselling

Taking care of children, house, and family members is a full-time job, but have you thought of putting your unique skills to something productive?

The online reselling business will enable you to start something exciting with equal participation of your other half.

Reselling is one of the most feasible options for modern households, if you are educated, can multi-task, and are good at technology, then reselling business is meant for you.

How to become an online reseller?

An online reseller bridges the gap between a manufacturer and the final customer. Traditionally, the lifecycle of any product starts from manufacturer to wholesaler to retailer and finally to the customer. Since the cost of the good is low at the wholesale level, you will always make a good profit on your sale my adding your margins.

Becoming a reseller is easy, you just have to study your options and put the available resources to the right use.

Even though starting an online reselling business in India is simple, there are still a few things you have to keep in mind before getting into action. Those are as follows:

Research, research, and research

Research goes a long way when you plan to start something new. Having an understanding of the niche, exploring, and researching different platforms is the key to growing.

So before you plan on collaborating with any platform and dedicating your time, study it.

Keep a specific target audience in mind

Starting with a specific target audience in mind will help you plan your reselling business more strategically. A target audience is a group of people with similar preferences to which you want to sell your goods.

For instance, the target audience for kitchen appliances will primarily be homemakers. The target audience for suits will be working men, and so on.

Pick your niche

One of the best things about online reselling is that you do not have to restrict yourself to selling a specific kind of product. You can explore everything and broaden your product base as wide as you want it to be; without having to fear any financial loss.

Your products can range from home appliances to clothing, or even beauty products. However, it is wise to sell products that you are familiar with, in order to sell them. Only when you know ins and outs of the product, you can market it well.

Advertising to sell

Marketing anything in the right way is very important if you want to make a sale. If you are going to sell your products to your friends and family, then word of mouth will do the trick.

However, if you want to reach a wider audience, you will have to use mediums like the Facebook marketplace, Instagram marketing, door-to-door marketing. Furthermore, paid advertisements on all these platforms will help to widen your reach.

Analysing the features

Study the features and opportunities that the reselling platforms are offering. Check for all the services offered by these platforms that can help you increase your business in any way. For example, ease of payment method, delivery services, product range, etc.

By entering into reselling business with platforms like Shop101, you not only get to earn money. You get to work from home and you also get access to lots of other facilities offered by the platform.

Shop101 allows you to tie up your business with its platform, thus allowing you to use their customer base to attract more orders. It also lets you make your own website for free, and choose products from 1000+ catalogs. You can share the products with your customers by sharing the link to your website.

Why should you consider online reselling?

Online reselling brings with it a lot of opportunities for budding entrepreneurs. Access to a diverse range of products without any hassle, minimum risk of loss, and lower business investment are a few of the compelling reasons to consider online reselling.

Plus, it allows you to work from home or anywhere, at any time that suits you.

Here are a few reasons why you should consider reselling products online:

No Investment

One of the best parts of reselling products online is that you don’t need any investment. In fact, there are marketplaces that allow you to resell goods while cutting down the requirement to stock any inventory in advance.

Quick Start

The turnaround time from the thought to reality is minimum in the case of online resale business and the profit margins are significantly high. You can start reselling the products the same day you start your business. With platforms like Shop101, all you need to start off is pick the right products and start reselling.

Ease of operation

Online reselling gives you the flexibility to work according to your convenience. It allows you to work from the comfort of your home. This comes in handy for new moms, college students, freelancers, or graduates who have extra time on their hands to explore new opportunities.

Easy to add on new verticals

In the online resale business, you can sell anything you like. The reseller business allows entrepreneurs to test their new ideas without the need to buy any additional inventory.

Less commitment

Reselling products online is one of the most flexible options to start your own business as you can always pursue it part-time with no investment of money. You can manage your time with your family while working on your new business being at home. You just need basic internet and a smartphone to get you going.

Notably, reselling products will not require any investment and will give you all the flexibility you need to find a work-life balance. Shop101 is the best platform for you to begin your online reselling business.

become an entrepreneur with Shop101
Start your entrepreneurial journey with Shop101 today!

How to earn money by reselling online?

Who knew that one day it will be possible to earn money online? Online reselling is nothing but a blessing in disguise for those who can’t go out to make a living or the ones who want to try their hands at entrepreneurship but do not have enough investment. This business allows you to work according to your own clock.

“You don’t build a business, you build people, then people build the business.”

Zig Ziglar, Salesman, Motivational Speaker

This quote couldn’t be more relevant to the online resale business. If you want to make your reselling business successful, make this your mantra! Turn your customers into loyal customers and watch yourself reaching new heights.

Here’s how to earn money by reselling online:

Make use of online marketing

Online marketing plays an important role in the world of online reselling. With proper and strategic marketing you can turn your business venture into a success. If you market yourself well, everyone will know about your business.

So how to start your online reselling business? Well, the answer is through social media channels. Social media is where you find your customers. With appropriate posts, images, descriptions, content, photos, tools, you can increase your sale in no time. You can use platforms like Facebook, Instagram, Twitter, Whatsapp & more.

Apart from using social media for marketing your products, you can also promote your products by running paid advertisements on Google. You might have to study the technical bit of it at first, but once you get a hang of it, you can easily use the platform.

Read more about: Skills worth learning to quickly build your brand without investment here.

Being professional is important

Providing customer support, being professional, and addressing all questions politely, these little things can take your business to heights. Such factors play an important role in maintaining a good rapport with your customers.

As they say, “Happy customers are your biggest advocates”, by providing good services, you can turn your customer into loyal customers and get in more profit.

Hear from Monal, Shop101 Reseller, as to how professionalism plays an important role in reselling business.

Picture-perfect products

Have you heard of the famous saying, “A picture is worth a thousand words”? Well, when it comes to reselling business, pictures are worth a lot of money. If the images you post of your products are not clear or pixelated, the chances are that people will not buy your product.

A customer prefers seeing all the sides and features of the products you are selling. Therefore, the better pictures you share the more orders you get.

Describe the products well

When you properly describe your products, your customers get to know about the products. Keep your product descriptions clear-cut by highlighting all the key features of your products. Do not make them ambiguous or technical. Good product descriptions translate to sales.

Suitable profit margins

For every business to survive in the long run, it has to draw suitable profit margins. At the end of the day, it’s about the money that came in your pocket after deducting all the incurred expenditure.

The golden rule of online reselling is – buy low and sell high. Plan your profit margins very carefully by keeping all the expenses in mind. Maintain a spreadsheet to manage all the metric dimensions of your business.

Here’s what Devasena from Chennai, a mother of two children has to say about her Online Reselling business with Shop101.

“I never thought that I could handle a regular job with the responsibilities that come along with a marriage. I came a long way from getting 3-4 orders to buying my own car and even a house with the money I earned with my reselling business. Who says a married woman can’t achieve big heights?”

Devasena, Shop101 Reseller, Chennai

What are some reselling business ideas?

Online reselling is an up-and-coming business trend to earn money easily. If you have an eye for things and the ability to sell things, then it can be a great way to increase your income. It allows you to make lucrative profits with little or no investment.

Making money through reselling can be your secondary source of income, and if done well, your primary source of income too.
We are listing down some reselling business ideas for you:

Reselling through Amazon

Amazon is one of the biggest eCommerce in India. You can become a reseller on Amazon and open your own store, and reach the customer base of Amazon. All you have to do is register yourself as an Amazon reseller and list your products.
The only roadblock here is that it will require you to hold inventory, which in turn will require investment. Also if you want to partner with companies like Amazon, you might have to pay a part of your earnings or registration fees.


This business is one of the most lucrative businesses but it requires investment, where you purchase apparels from wholesale vendors, manufacturers, designers, and then add your profit margins to earn money. You can sell these products online, in your boutique, etc.

This reselling model will require efforts and investment for you to kickstart your business.

Home decor reseller

If you have an eye for home decor and art pieces, then getting into this niche will get you a lot of money. You can start your own gallery, where you can resell/display all your unique collections.

People with a taste for art will definitely purchase these articles. The profit margins on artistic works are fairly high. Also, this reselling business will require heavy investment.

Shop101 reseller

Shop101 is an ideal platform for starting your reselling business. It requires no investment or prior experience. Simply create an account on Shop101, an online store will be created for you. You can list unique products under your store and share the links of these products in your social circle using Whatsapp, Facebook, etc.

Add your margins and resell these products, when anyone makes a purchase you earn money. There are no limitations or registration fees, you can earn as much as you want with Shop101.

Read more about how to resell on Shop101 here.

how to resell online with Shop101
All you need is a smartphone and some time to become an entrepreneur.

What items can you resell online?

The most important thing that every online reseller should know is that besides the competition in the market, they can still make profits. The key to earning profits is picking the right products to sell, you must have an eye for products that sell themselves. Giving your customers the right kind of products will do wonders for your reselling business.

Here are a few types of products that are forever trending:


Lately, Indian handicrafts have been witnessing a growth in demand, it is one of the most lucrative areas within the online reselling business. Conduct research on the kind of handicraft products you want to sell, which products have the highest margins, and you’ll be all set to start your business!

Women accessories

When you pick women accessories for your online reselling business, you pick the most lucrative segments in the market. Studies have shown that women resort to online shopping more often than their male counterparts.

Fashion accessories are a hot favorite of women. One of the main reasons behind this is that unlike clothes, women don’t necessarily have to try accessories before purchasing it.

If you are entering this space, focus on jewelry, necklaces, bracelets, bags, scarves, etc.

Home Decor

In the past few years, the demand for decor has noticeably increased withing the reselling business. One of the main reasons behind this is resellers who are selling home decor online offer variety through displaying a number of catalogs to their customers.

Stores, on the other hand, keep only a selected number of articles. If you are a home decor enthusiast, then picking this niche could be one of your best decisions.


Believe it or not, you can make a lot of money by reselling books. Not only the bestsellers, but you can also focus on selling textbooks, collectibles, used books, etc. The key here is to study the market and figure out the books that can draw higher profit margins.

Dress material

Sarees, Suits, Kurtis have been an integral part of Indian culture for centuries now. It is, therefore, no surprise, that selling these dress materials can be one of the most lucrative markets. And the best part about reselling these fabrics is they come in every price range. Some research and planning will take you to your goal and make your reselling business a hit.

Have a look at this quick tutorial and learn how to add margins and earn profits by reselling…

Here’s how to earn money by reselling with Shop101.

Can I buy products and resell them?

Truly, You can. It’s not illegal to resell a product that you have authentically purchased. Most businesses work on this trading principle. You have to remember that once you buy a product it is on your own as yours. The cost may go up or down. Selling it upwards is a business. The smarter person evolves to become a businessperson. The less efficient run a loss and will soon fold up.

When is a good time to start an online reselling business?

Recent studies show that the Indian e-commerce industry is set to grow to $84 billion by the year 2021, despite the coronavirus pandemic that has affected economic growth all over the world. It has also been analyzed that online shoppers are bound to increase to a whopping 175 billion by the end of 2021.

If these predictions hold value, then going online with your business is not an option but a mandate to thrive in today’s competitive world. Initiatives by the Indian government like “VocalForLocal” and “Digital India” have only added fuel to the online resale business. It is, therefore, the perfect time to go online and start your reselling business.

online reselling business
Now is the time to press the reselling button.

There are a few more reason as to why online reselling business holds a great future:

Global reach

The number of people who are online is increasing every single day. Reselling online means that you can reach a customer base that is not limited by geographical boundaries. You can reach any corner of the world, and a larger customer base translates to more sales.

Rise of working women

Many homemakers are coming forward and have registered themselves with reselling apps to become financially independent. Online reselling businesses gives these women flexibility to work according to their convenience and from the comfort of their homes.

Remote working option

You do not have to work according to the clock when it comes to online reselling. Since you do not need to go to the workplace in order to conduct business and you can work from any part of the world to sell your products regardless of your location.

Earn extra income

Online reselling business is like a part-time job opportunity that allows you to earn extra money while you run other businesses or hold steady jobs. The recent coronavirus pandemic has also led people to look out for an extra source of money due to job instability, leading to a boost in reselling business.

Reselling apps you can explore

On average we spend about 4 hours on our smartphones every single day, from playing games, using social media applications to having long conversations with our friends. No doubt these activities are fun but they are definitely not a productive use of your time.

What if you spend this time earning money through online applications like Shop101? Sounds too good to be true? Well, here’s how to go about it!

reselling app and reselling platforms

Shop101 – Starting your own business

Shop101 app allows you to earn money online with zero investment. Here’s how:

  • Download the Shop101 app and register yourself by entering your details.
  • Shop101 will create your website where you can add these products, give your shop a name and customize it.
  • Once you set up your store, you can add products to it from 1000+ catalogs on the Shop101 app.
  • Share the link of these products by adding your margin within your social circle using apps like Whatsapp and Facebook.
  • And that’s it, as soon as they buy the product, the margin amount gets credited to your account.

Shop101 is one of the best online earning apps for housemakers, college students, freelancers, and everyone who’s on a lookout for a work-from-home job.

If you spend about 4-5 hours on the app every day, then you can earn around Rs. 25,000 every month! Because of the good income it provides, you can run your Shop101 reselling business as a full-time job.

Shop101 also provides every reseller with a mentor who will teach them about how to set up a business. This can, therefore, help you learn as well as earn. There are other reselling apps such a Meesho, Glowroad, etc. But Shop101 with 90+lakh registered reseller has made its mark in being a trustworthy platform.

This is why online reselling through apps like Shop101 is one of the best options. It helps you set up a business with zero income so that you can increase your savings every day.

Download the Shop101 app to earn money online today!


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Article Name
Online Reselling
You Can Either Buy Products From A Manufacturer On Your Own And Then Resell It To Your Customers, Or You Can Become A Reseller For Online Portals That Allows You To Pick Products From Their Catalogs And Sell Them To Your Customers Without Any Investment.
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Tanvi Nagpal

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