Podcasts have a separate fan base if you get into it. Having an informative piece of ‘digital audio file’ to share with the world, is actually a remarkable way to promote your services. From hosting a series of episodes that cater to specific niches to going beyond just one niche; there’s a whole lot of things you can do using just an audio format. However, what most people want to find answers to is ‘how to make money podcasting?’. It is a fair question and one that we are happy to answer.
A podcast is nothing but an episodic series of informative audio content that users can listen to download and subscribe to as well. Just the way people like to read content and watch, some others prefer listening. Podcasts usually work as a radio station but without any interruption or over the top usage of ads. Plus the good part is that you can go back to it and listen all over again. By subscribing to a podcasting channel, you can download and save the episodes for further use as well. Isn’t that a great way to promote your products and services? Without further ado, let us tell you about a few ways that tell you how to make money podcasting. But before that, let us see where you can find podcasts.
Where can I find podcasts?
- Spotify is a great platform to find podcasts. The more you listen, the more you get recommendations
- Apple podcasts also have a lot of interesting content
- Google podcasts
These are the 3 top podcast platforms that you can start a series with or subscribe to channels from. In fact, with almost everyone owning a smartphone, this is a good market to hit and earn money from. All you need to do is figure out what content you want to post, the name of your channel, how to find listeners to subscribe and so on. In addition to that, you need to see how to make money podcasting. So here it goes:
How to make money podcasting?
Start listening to podcasts in your niche. By doing so, you get a general sense of other channels that are operating and the kind of ads that are posted in their channels. Find out the companies that post those ads and request for sponsorships. You can also pick up magazines in your niche and find other companies in them that can act as sponsors.
Podcast and marketing
Try to incorporate your podcasts into your email marketing strategies. Whenever you send out a mail, be sure to mention the latest episode in there. If not, you can always have a ‘subscribe to our podcast’ option below. If your marketing budget permits, then you can also send out push notifications that act as reminders for your customers.
Turn your podcast into helpful courses. E-learning has anyway opened up a multitude of options for everyone to explore. Why not tap into the same and talk about things related to your products and services or for that matter how to make money podcasting? It can be a course designed into smaller sections, making it easy for people to comprehend the content.
Converting into a video
Now, this is a great option if you’re looking for ways on how to make money podcasting. Convert audio files into a YouTube video and start promoting the same. Your video doesn’t need to have a face to it, but it can work exceptionally well even with good text and editing skills. YouTube, again is a platform to earn money from so it’s definitely a win-win.
Host a virtual summit
Invite special guests to talk on your channel. Organise events spread across weeks and release podcasts accordingly. You can have passes or paid entry to these online events which is mainly a LIVE interaction with the guest. Make sure that you promote this well, if you’re looking to generate enough income from the same.
If these aren’t effective enough for your brand, then you can also try out affiliate marketing, crowdfunding, creating audiobooks that can be a paid version etc. Podcasts are catching up with a lot of businesses these days and if done correctly, you can expect good traction and in turn conversions from it as well. After all, creating a digital presence is what you need for your brand. Let it be both audio content and visual approach for better impact.
Before you go, you can check out our very own podcast, created by the Shop101 app. Don’t forget to subscribe to it if you want to know more about the changing face of online businesses. Also, don’t forget to like and share it with your friends and family!
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