Social media, as well know, has opened up a plethora of opportunities for individuals today. While its basic function is to keep us connected, to provide a means for communication and expression, it has ended up being much more than that. Social media today is an ecosystem that provides plenty of earning opportunities to skilled individuals. Amongst all social media platforms, Instagram is arguably the most used one and is extremely popular amongst people of all age groups in India.
While Instagram started as a photo-sharing platform, it has now evolved into a social media platform where people can share photos, videos, chat with friends, where businesses and brands can sell products, promote and market themselves and build real-time engagement with their audience. In today’s day and age, Instagram is the first channel that any brand thinks of when they think of promoting their product or service. This means that all brands are looking for people who can help promote their product on Instagram by making it look appealing and that’s exactly why this is the best time to earn money by writing blogs for Instagram.
Writing for brands is just one of the many ways in which you can earn money by writing blogs for Instagram. Today, you can earn by utilizing your writing skills and writing for Instagram in several ways, let’s get to the basics and explore the different ways in which you can monetize your skills!
Today, almost every firm is on Instagram because every company wants to be seen, to be popular, and ultimately increase sales. Gone are the days when the competition was low and the seller had the power. Today, customer engagement is everything and it is important to establish a brand identity and positioning that the consumer can identify with. Creating quality content helps achieve this and that’s why many companies look for people to write short blogs for their Instagram.
As a writer for a company, you will have to research about the company, read about the target audience, the kind of content they consume, what would excite them, and use this knowledge to craft unique content that aligns with the brand as well as entices the consumer. The goal on Instagram today is to create engaging content that is shareable and captivating Instagram blogs are the best way to do that.
2. By maintaining your own Instagram blog and collaborating with brands
A lot of you might wonder, “Why should I write for someone else’s brand when I can write on my account and grow independently?” Well, you’re right to hold the opinion. Writing for established companies gives you some stability but if you truly wish to be at the top, you must consider setting up your page on Instagram where you can write blogs for your brand. The good thing here is that you get to choose what to write about. You can decide the topic, you can decide your deadlines and work independently.
Over time, as you establish an audience and maintain a good engagement rate, brands will approach you to create content that features them. For writing blogs that talk about the brand, you will get paid. This means you still get creative control while being able to earn exceptionally well through blogs on Instagram. If you’re someone who can work alone, is self-disciplined, and does not like working under someone else, this is the best way to go.
3. Ghostwriting for other bloggers
This is a great way to earn money by writing blogs on Instagram but is lesser-known. A lot of famous bloggers, content creators, and influencers who have millions of followers do not create all their content themself but have a team that handles it for them. You could take up the task of writing their captions and creating blogs for their Instagram accounts. This way, you get to work with a reputed professional, your work gets viewed by millions of people without you having to spend money on promotions and you get to earn, all at the same time!
All of these are great ways to earn money, but depending on your preferences, some may be better than others. If you enjoy writing, especially on Instagram, you could use it as an added skill to leverage other opportunities too. With apps like Shop101, you can build a reselling venture by selecting products from a wide range, selling them by promoting them through social media platforms like Instagram, and earning a margin. If you have an Instagram page, you could create content around your reselling business and thus grow your business and build your audience, which ultimately helps you get more sales and earn a higher margin.
If you’re a writer, there are endless possibilities for you on Instagram. It’s time to explore them and make the most of them!
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