What started as a social media platform meant solely for images, is now one of the biggest hubs for millennials and Gen Z’s to earn from. Instagram is a platform for EVERYONE. Whether you’re a mother or in your teens, there are tons of avenues you can explore and there’s no dearth of talent you find out there. All you need to focus on is the niche you want to tap into. For instance, mothers often provide insightful tips about motherhood and parenting in general as opposed to someone who has studied law can break down the laws in layman’s terms and gain followers. The key here is to pick up your best skill and focus your energy on it. A lot of times IG users fail to understand algorithms and hence have one question in common- ‘How do Instagram stars make money?’.
If you’re familiar with Instagram, then you will know by now that it is all about trends and hashtags. Before we tell you how Instagram stars make money, let us tell you the fun features of the platform that you must explore:
5 Instagram USPs that you need to know about
- Pick the best hashtags for your page/posts. There are many apps that help you choose the right hashtags for your business or your profile. Download the one that is compatible with your phone and get started.
- Check out what’s trending! You can hit the explore page and see all that is trending or you can check out profiles of your favourite influencers to find that out.
- Keep an interesting yet simple bio. If yours is a business profile, then mention your website & a little about what your business is all about. This helps people understand what you do and will accordingly show interest in your work.
- Use the interesting fonts & effects that is already available on Instagram, to make your posts and stories appealing.
- Instagram has amazing features for video format content, in the form of IGTv & Reels. Use these to gain more traction and reach a wider audience.
If you use these features as a daily practice, your IG account is definitely going to grow steadily. The key here is to keep at it consistently and to be as original as possible.
This brings us to the main question of this post which is. ‘How do Instagram stars make money?’; well it’s simple. There may be many ways to make money, like running your own business or charging for some course etc. but influencers make money in the following ways.
How do Instagram stars make money- 3 ways!
One of the ways by which Instagram stars money is through collaborations. If your account has a decent number of followers, brands will start reaching out to you for collaborations. Usually they send their products to you so that you can review them on your profile and help your followers get to know the brand in question. This also helps the brand increase their sales. Some brands even provide a specialised discount code that you can share with your followers in case they’re interested in purchasing their products.
Paid partnerships or paid promotions, as the name suggests, pays you to promote a service. If you’re into traveling, part/whole stay can be sponsored by the said partner, just so that you get good content and the service is promoted along side too. Paid promotions are mostly contractual in nature and you will need to promote products through the said number of posts & stories that were decided upon.
Selling licensed photos
Did you know that you could get paid for your high quality photos and videos on Instagram? Yes, Instagram stars can make money just by selling the license to their photos. The highest earner here is Cristiano Ronaldo who gets $1.6M per post, followed by Dwayne Johnson & Ariana Grande. Even a. profile with under 10K followers has scope of selling photos to major accounts that are connected to their niche. It is a great time to get to know a little about editing photos and videos and using the right medium to showcase your talent as well.
Instagram has given opportunities to a lot of small businesses especially now. It is a great place to promote your business or to find people to do it for you. Something as simple as reselling, can take your business to the next level on Instagram. In fact you should read about how you can make money on Instagram through reselling.
So, if you’re trying to make it big on Instagram, save this post for reference. Hope this post helps you.
And if you have some more tips for our readers, don’t forget to mention them in the comments section below. We would love to hear from you too!
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